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Ways to Improve Click-Through-Rate On Your Banner Ads Without Being Spammy (launchbit.com)
30 points by hippo33 1604 days ago | hide | past | web | 10 comments | favorite



Though the headline above cleverly omits the 6, the linked to article is "6 ways to improve click-through-rate on your banner ads without being spammy", sure sign of link-bait and mostly vacuous content. In fact only 2 out of the 6 (#1 & #5) are ways that could help.

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I think that the fact that "text-heavy banners get high click-throughs" is pretty counter-intuitive.

Also, have you tried using CPM rather CPC?


I'm not sure if it is counter-intuitive. With text you can describe exactly what it is you are selling and thus provide a reason for clicking the banner.

Stuff that is mainly graphics is easy to just mentally filter out with the rest of the website chrome.


To take it a step further, we are so used to obnoxious banner ads on the internet that I think most people automatically ignore them.

Just a guess, but the less "bannery" the ad is, probably the better chance it has of being noticed. Ironic, since banners got so obnoxious in the first place as an attention-grabbing mechanism.


It's proven that people have become very good at ignoring banner ads. http://www.useit.com/alertbox/banner-blindness.html


Definitely counter-intuitive. And again, it may just be in our network -- who knows?

What do you mean by the latter question?


Personally, as a casual browser, there are so many ads with "calls to action" that informative targetted ads like the Pusher one could actually pull me in. I want to read it because it has no bright-coloured button in the bottom left corner.


    Text-heavy banners get high click-throughs.
That is very interesting. Can the OP to back this up with some data?


You start by describing problems affecting publishers, then you provide solutions for advertisers?


Not sure what you mean...the first paragraph reads "Lots of marketers combat this by creating banners that stand out in a “spammy-esque” way to achieve a high click-through-rate, but how do you do this without being spammy?" With this sentence, I had intended this to beg the question how can marketers get a higher click-through-rate without being spammy, but I apologize if that isn't clear.




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