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Not sure where you're going with this, but given the amount of effort and ambition around the Surface, I would say that Microsoft is absolutely serious.

Effort and ambition, together with $4, will get you a double latte at Starbucks.

To beat Apple, you are going to have to take the next step: competence.

When the board fires Ballmer, that will be the signal that Microsoft is ready to get serious. Until then, it's all just talk.

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