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"and are instead trying to capture the market for hardened WP hosting for mostly vanilla installs."

I don't know of any large WP installs that would need the benefit of outsourced WP hosting/experts that use 'vanilla installs'. They may exist, but I can't imagine they're a large portion of the market. Perhaps my scope of experience is too narrow in this respect?

Likely, yes. Most WP installs that I've done use 6-8 of the most supported plugins, a slightly customized theme, and mostly standard server configurations.

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