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Anecdotally, I've been using Mountain Lion for just over a month now and while I initially thought the OS level integration with Twitter and Facebook would be really useful to me, I've hardly needed to touch it wheras on mobile (Android) I usually go with the browser's built in sharing function. I'm still not sure if we're seeing a shift towards mobile rather than people just consuming content in multiple ways, but if that were the case I think OS level sharing is going to gradually become more important maybe even overtaking social sharing buttons. Also, as an aside, saw Kera a few days ago, looks really awesome.

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