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Yeah, it's interesting to see the mobile approach with this. A single browser based share button which can be hooked up to all the social networks that are important to you.

One thing this misses is the social proof aspect of the sharing buttons.




Anecdotally, I've been using Mountain Lion for just over a month now and while I initially thought the OS level integration with Twitter and Facebook would be really useful to me, I've hardly needed to touch it wheras on mobile (Android) I usually go with the browser's built in sharing function. I'm still not sure if we're seeing a shift towards mobile rather than people just consuming content in multiple ways, but if that were the case I think OS level sharing is going to gradually become more important maybe even overtaking social sharing buttons. Also, as an aside, saw Kera a few days ago, looks really awesome.

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