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I'm really intrigued by your approach. But doesn't this come across as nagging? I get the first email, and it's perfectly fine by me. I wouldn't mind receiving such an email. But the second one seems a bit spammy to me.

Can you share what kind of feedback you got from those emails? What is your success ratio?


The second one is a phone call, not an email. I'd refer to it as being 'forceful' or 'insisting.' I'm interested in setting up a meeting and sometimes the person I want to meet with, sees the email, but is buried under 100 more important things to do and doesn't get a chance to respond back.

Giving a quick, direct phone call

> 'Hey, I'd love to meet, I'm Kai, I emailed a few days ago, would meeting for an informational interview this Friday for 20 minutes work for you? (yes/no)'

can be a great way to get a direct response and fast.

What's the worst case? They say 'Sorry, I can't meet.' I'd rather have that direct answer than wonder about unreturned email.

My success ratio is high enough that I'm happy with this method. I don't have detailed records of how it's performed, but I'd guess that somewhere between 10% and 25% of the emails and calls I make turn into meetings. I'm really happy with that math.

Feedback is either 'Hey, we'd love to meet, how about <time>' or 'Sorry, I can't meet.'

If they say they can't meet, I either ask them if they know of a similar company they can direct me to that I can meet with or ask if they have time for one quick question (generally I ask what skill they're looking for in applicants and candidates).

I'm moving to Honolulu in November and I'm excited to double down on using this method again.

It's worth pointing out that Kai is a marketing specialist, and this is fairly normal (read: not bad) behavior when it comes to doing marketing. Keep in mind that he's spacing it out by a few days, which matters, and the follow-up actually demonstrates that he's (1) a human and (2) very interested.

Well put!

I'm approaching this from a marketing perspective and effective follow-ups can make the difference between a lead becoming dead or turning into a prospect.

It also proves that I'm human and not an automated mass email. (We all hate those).

Thanks Michael!

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