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People are willing to pay a lot for wedding-related /services/. A lot of people that want to save money on a wedding would buy this because they DON'T want to pay for a wedding planner who will ensure that the music is 100% perfect.

If you price this at $25, you'll lose that group of people that were looking to save money, (you could argue that at $25 it's still cheaper than a wedding planner).

Not every bride is foolish enough to think that everything will be perfect. The more money you have the more 'perfect' it can be. Those on a budget will opt for a $5 DJ that can get them as close to perfect as their money will allow.




> you could argue that at $25 it's still cheaper than a wedding planner

That's exactly my point, when your competition isn't even anywhere in the neighborhood, you might as well raise your prices. A bride-to-be isn't going to see a $25 wedding DJ app as being expensive; she's going to see it as being 1/10th of what an actual wedding DJ would cause. You said people are only willing to pay for wedding-related services - well, this is replacing a wedding-related service, and you have to consider the competition when determining pricing.

And I don't think it's only wedding-related services that cost a lot. There are plenty of purchases associated with weddings (clothing, food, etc.) that are way overpriced.

> Not every bride is foolish enough to think that everything will be perfect.

They don't all have to be that foolish, there just has to be a big enough group of them that you have a solid customer base. In this situation, I think that's definitely the case.


Just test it, create three different apps and see which one makes the most money (you could skin them differently or perhaps you might just need to have a different icon).. of course there are other issues such as a reduction in virality (if you depend on it) however you will be in a much better position to estimate once you actually know how much people are willing to pay.


Is there any use of iTunes affiliates in the app? Like you have a 'beautiful wedding songs' chart & then you profit from any songs they download because of your app?

It would also be good to have paid for content - like pre-chosen track listings, affiliate sales would be high for this too!


True, but at $5 (that's what it is now right?) you also get more people that will give it a try (before the wedding) to see if it works well for them. They may think $5 lost if it turns out to be shitty is just "too bad", but $25 may be a tad bigger hurdle for just giving something a quick tryout.


Come on, lets be serious. Hardly anyone is going to pay $25 for an app they will use only once. And it's an app. Most people flinch at any price over $2.99.

Pricing it at $25 would be a disaster. You can bet the barn on that.


> Hardly anyone is going to pay $25 for an app they will use only once.

http://en.wikipedia.org/wiki/Say_Yes_to_the_Dress


Dude, it's a wedding. I don't understand why people pay thousands upon thousands of dollars for everything related to a wedding they will have only once, but the fact is they do.




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