Maybe the 'A' or nice cert is there for some people, but no one that I know personally cheats for the grades on coursera. OTOH, all 7 of them are currently well employed software engineers, so maybe the incentive to cheat just isn't there for them in particular. Until the signal gets gamed, I think it will be useful for hiring. Further, it's pretty verifiable if the interviewer has also taken the course. What did you think about the programming assignment about X for course Y, how did you do Z? Throw in fake X for real Y if you are particularly suspicious. If you've cheated through it, it's gonna be obvious.