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I'd love more coverage of my startup, Improvely, but I don't think I'm going to be throwing any parties on the other side of the country to attract the tech press. Personal e-mails to bloggers that covered similar companies didn't go anywhere either, so my 'launch' consisted of posting to my personal networks on FB/LinkedIn/Twitter/Yammer.

I would think snooping around their profiles for phone numbers and cold calling would be seen as creepy. Is that really something people do to bloggers/journalists they don't already know?

As a former journalist, there is one simple way to press: get introductions.

If you don't know people who know journalists, meet them.

A strong network is essential to the success of any startup.

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