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Some would argue that the point of Coursera is to offer education to those who cannot afford it or access it through traditional means. If I come from a poor community anywhere in the world, but have internet access, this certificate means quite a bit to me in terms of employment and opportunities (not just as a resume pad). I think for this reason alone your second alternative is more fair. Obviously, Coursera also helps to augment someone's existing knowledge, or as an educational source for a hobbyist.

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