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wild that so many companies these days consider the exit before they've even entered




It is considered prudent to write a business plan and do some market research if possible before starting a business.

Isn't that first step? Consider either sustainability or the exit. You start a business either to make a living or make a profit to make a living. At least in most cases.

Thus thinking of can you sustain this for reasonable period at least a few years. Or can you flip it at end should be big considerations. Unless it is just a hobby and you do not care about losing time and/or money.


Every company evaluates potential risks before starting.

Depending on how much of a bubble it is. When things really heat up it's sometimes more like "just send it, bro".

the exit is the business



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