Specifically, they allow you to track one user's fate which is something I always wanted: http://getclicky.com/media/screenshots/visitor.gif
They also got data export, APIs and real-time stats.
Also, I'd like to see Google rank sites in a similar manner to Alexa, but with real data. I know that Quantcast does this, but having both GA and Quantcast JS beacons on my site is a waste of my users' load times and privacy.
IMHO you use Web Analytics to optimize your Website and to monitor success of different aspects of your site. I don't think that real-time data would help there much and I don't think that Google Analytics would be the right tool to monitor load on your servers.
Saying that Analytics is not for these kind of situations on a "feature request" thread is a little harsh, isnt? :) And the parent post did say similar services do provide this information...
To clarify, I worked a lot on Web Analytics at a Swiss Web Agency when I did an Internship there and I mostly focused on established sites there. They most definitely wouldn't be covered on digg or slashdot.
We used Web Analytics to understand the inner workings of the Websites, to understand the longterm development of traffic sources etc. and we tried to identify trends which helped to make fact based decisions when it came to developing the Sites. Therefore I couldn't directly see a use for real-time data. I would much more prefer a finer granularity in the data those tools provide and to segment in more defined pieces but that both is an area where Google Analytics is catching up fast. If there is one request I could make for a feature in Google Analytics it would be to not have to provide Google with the data but to get a Version that I could run on my computer (Urchin is hopelessly outdated, or at least was when I last checked).
There are a large number of companies out there with websites, but very few of them have the time or talent to effectively configure a statistics package. These people have a problem - they want more sales/conversions/phone calls - and they have a tool - google analytics - but they can't be bothered to map their business objectives on to analytics.
In my opinion, if you can solve that problem, you're in business.
Completely off topic - why hasn't anyone built a hosted version of Mint? (http://haveamint.com)
But in his defense, he's got a nice income off it with very low support requirements. Lets him do a lot of other cool stuff so I know he's keeping busy. He's definitely a smart guy.
- more vars (pageTracker._setVar, currently only 1 allowed)
- credentials for specific reports
- more goals (currently 4 allowed)
- mouse movement capture (see http://www.clicktale.com/features/watch-your-website-visitor...)
- real time at least for the pages/views etc
- its corollary : notifications on alerts (spike, %more, %less)
- form analytics (see http://www.clicktale.com/features/form-analytics)
- remove data
- have a desktop version (like for adwords)
- have a better tracking of the adwords/targeted content network
- link google website optimizer to analytics (currently only with goals)
- navigation heatmap (show us visually the most common webflow used)
FYI: After having this in place for about 9 mths, I heartily recommend spending the 1-2 hours to do it.
As many have mentioned here the ability to have real time information is key to addressing possible traffic spikes and commentary that are happening about your site elsewhere. 24 hours seems like a short period of time, until you realize that someone has linked to your site that needs a response.
Also GA has some advanced features similar to Omniture that are actually hard to flush out. It is truly a powerful product and a simple howto to get this data out of the system would benefit many analytics folks I have talked to.
Distinctions between search and organic incoming traffic could be better categorized.
Visitor paths really help you see what pages are confusing your users. For example, using SiteCounter, we found that a lot of people would click the "login" link, and then would click the exact same link again, indicating they weren't sure if they got to the right page. As a result, we modified the page to look more like what someone would expect a login page would look like.
- A drill down upto session level navigation.
- A query editor that can expose a view of the db of critical visit data. Could be more like a user writing MDX queries on cubes.
- Ofcourse, fixed time stats - A user knows the frequency of update on his/her site stats. (note i am not using real-time). On GA no one knows when does ones' site gets updated. I have had instances where partial traffic for a period gets updated. Instances where today's data has started coming in perfectly but yesterday's 2 hr window shows 0 visitors.
* Show me referring URLs, not just domains
* Click a day on the graph to see that day rather than having to reset the time period on the drop-down menu
* Weighted averages: sorting by Bounce Rate is useless; I have lots of these one-off 100% Bounce Rates from one-time referrals. Weighted data so that I can see where my Bounce Rate sucks (or any other metric/Goal) only by those sending some useful level of traffic would be a godsend.
For example, you could hook it up to sliding door sensors or something like that and track flow of people entering and exiting a store.
To make sure we're talking about the same thing, I mean that I want to be able to subscribe to a feed that gives me stat information so I don't have to go into my analytics tool.
It's quick and simple. Sort of the opposite of analytics. But it's a nice way to quickly see what's happening.
And track clicks on AdSense ads as my goal.
Thus my first remark at http://news.ycombinator.com/item?id=461349.
This analytics feature is one of the most precious one, but is too limited for now.
Every GA report I looked at has it aggregated somehow.
If you really want a movie of your visitor checkout http://www.clicktale.net (#4 at http://news.ycombinator.com/item?id=461349)
Wish there was a way to simulate then but then you do run into privacy issues.