I don't get your point here. User targeted ads are the main business model of the internet? Yes, few days ago it was revealed how billions of user data points could be gathered from Meta [1], did anybody care, outside a small privacy community? So indead these things are not surprising... My thoughts don't go so far to consider the effects on society, idk, do you?
> User targeted ads are the main business model of the internet?
Ads helped the internet get up and expand, but it went to a degree that now plagues most aspect of our online life.
Google being first and foremost an ad company is an issue we're tackling, from the search engine becoming dog shit, to Google subsidizing Apple to not compete with them, online content getting shaped to fit advertisers' needs etc.
Another potential tech giant adopting the most toxic business model is IMO something to be pissed about.
[1] https://www.heise.de/en/news/3-5-Billion-Accounts-Complete-W...