This article might just do that. The article itself already talks about how Steve was completely dismissing everything he had to say. But in written form with a semi-anonymous target, the article will likely filter back to the company and to Steve. In written form, the author gets to say everything he wants to say and why. If Steve reads it, in all likelihood he will dismiss it, but it may also provide a nugget around which he may start to see what he was doing.