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"more chauvinistic and sexist industries (eg: finance, advertising, previously medicine) appear to be having little trouble attracting women"

I can't speak to advertising, but finance and medicine are some of the few employment traditionally open to women: tellers and nurses. Of course, they aren't traditionally represented in the higher levels of those industries. That seems to be changing, but I suspect the "traditional field" aspect is the key-in-the-door there.

Software, and similar science, technology, and engineering industries, don't have those kinds of traditional positions, making the imbalance more obvious and less, well, fixable.

That's just factually wrong. Software does have those. Computer programmers used to be almost exclusively women.

"Software does have those."

Could you tell me which part of the software industry currently has a majority of women? (We agree that "does" is present tense, right?) I seem to be missing it.

"Computer programmers used to be almost exclusively women."

True. But that was before I was born. And I'm 45.[1]

[1] http://gender.stanford.edu/news/2011/researcher-reveals-how-...

Oh, what I meant was that software does also have a history of such roles. Today, developers are mostly men, but QA and documentation seem to be female-dominated.

There was an actual joke in The Office with Michael Scott also confusing "working in finance" with being a teller at a bank.

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