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This article was written to express findings of one study ("two days running usability tests") with specific products ("websites that sell financial products like life cover, funeral policies, and annuities") for a specific target market ("lower-income users who access the Internet at least once a day on a desktop at home or work, or on their phones").

Take the information with a grain of salt. It's a positive thing to think about how a user outside of the early adopter cohort will use a product. Maybe not right at first, but at least later on when your company outgrows (hopefully) its first users.

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