I'd rephrase this as "should you really spend any more time than necessary on a simple site with a few CRUD operations?" The answer is still "probably not" but now implies something completely different.
I also think that the fact that "just in it for the money" programmers can continue to exist shows that there's more demand for programming work than could be done by only the best and brightest programmers. So if there's work to be done, and work that doesn't need the best and brightest, why dwell on it? I agree with this part of the conclusion: "we should have some appreciation for what we have these days, because whether we want to admit it or not development is pretty easy" but disagree with much of the tone of most of the article leading up to that. And I disagree that we can turn the trend around (or that we'd even want to).
"Do you really need to use a whole giant framework for some simple site with a few CRUD operations? Probably not."
A simple site with a few CRUD operations can be created in about 5 minutes using a giant framework. (http://hobocentral.net/)
Spending days to do 5 minutes of work sounds like a bad thing, not a good one.