Btw, I also speak as a developer who has had their sales slashed enormously due the concert of changes that started in late July. My main title has sold at least a handful of copies @ 2.99 a day for the past two years; that was until the store started to limit the amount of queries a user would get from their search. We have a very sexy icon, and very unique concept for the game. I actually thought the high rate of piracy at the beginning of the app's life was the reason for the continued sales, but after the changes started to take place; sales are now limited to about 1-2 a week, I know it was because of the app icon and screen shots.
Anyway, I mostly speak here as a user, and this new App Store has not been welcomed. I miss Steve.
First - it's been years since the "new releases" view benefitted the developers. Currently, with the amount of new apps for iPhone, the devs get quickly buried on that list, and the launch benefit is minimal.
As for the single card view... It's not perfect, because you need to do more scrolling, but on the other hand - you no longer have to decide which app to pick based solely on the icon & name. Say you're looking for a weight tracker app. You can now quickly preview a couple of apps, and pick the one you like the most. In the past you'd have to tap every single one of them - nobody did that.
The new App Store, if anything, gives more opportunities to the small guy. There are now new ways to get discovered, and there is more emphasis on search. That's great.
Rules changed, and people complain. Some people just don't like changes imho.
Sure they did. On their first search for a topic at least. And it wasn't painful. It was nice and quick.
The thing about search is, we go back and search for the same thing many times, usually to find apps related to our areas of interest, and Apple seems to have completely neglected this notion.
They seem to think that our search is ALWAYS to find something "new".
I would search for "platformers" and "platform games" about once every week or two. I KNEW the ones I had checked out previously. I wouldn't click them again, but it was 2 quick swipes to see what's new. Job done. This is now dead. When I search, I have to look at the same stuff, and have to flip slowly through each and every app I've already decided I don't want to download, again, and again, and again. And THIS is something I won't do. Hence, "discovery" is dead.
Now, from a smaller developer's perspective, as I have apps in this store...
Discovery was critical. Search and the "New" section were important to me.
The release-date section under each category was CRITICAL to getting those first downloads.
On day 1, with nothing more than a tweet to a handful of followers, my app would see a significant number of first-time downloads from being in this section. It got the ball rolling.
Here's my idea/wish:
App stores should have an "Introductions" category, and when we submit our apps, we should be able to write a description of our app just for this purpose. We get 1 day in the "Introductions" category, and after that, we're gone. People can feel free to go to this category at any time to see everything that has been released, so they get to see new stuff, and developers get an opportunity to get some initial users.
The fixed interval animation used while scrolling trough apps is quite ridiculous. Scrolling back to the first app once you got to 4th or 5th takes more time than searching the same thing again.
Other than that I agree that things improved. I'm not an iOS developer though.
However I'm having the same issue with loading times on my 3GS connection. My 3GS connection is pretty good. I can watch Youtube videos over it. And yet the experience in the App Store app is not so good.
Don't know what's going on there, but I suspect they assumed most people open the App Store when connected to Wifi.
I don't think these are coincidences. Jobs may have been more than a good businessman. He was a source of inspiration.
> I don't think these are coincidences
The App Store isn't the sole place you should be marketing your app. If you have ever counted on just releasing your app into the store and have it somehow gain traction with no other effort, you've always been doomed to failure.
The App Store should be treated like a supermarket, after a fashion. You may get your product on the shelf, but simply relying on people walking by and seeing it is a terrible way to get people to try it. It always takes outside marketing to get people to look for your product or learn about it.
So you already have put a lot of work into making your application. Now go do some more legwork and get people talking about it.
What use is good marketing if it is so hard to find things by _exact name_ on the store where you market it for? That basically means that any competitor can beat you by just including terms for your product in his description. The card interface makes this even worse, because with the old interface, "Youtube" would at least be on the front page, but now it is not.
I wonder if there's saved state in the app store that's modifying the search results.
But aside from that - yeah, it sucks that some devs don't show for queries matching their exact names.
OK, but what if you wanted to find a new healthy cereal, but they first made you slowly look through each and every box of cereal that has ever existed until you find the new one you want to try?
The App Store USED to be like a Super Market, where all the cereal was facing out, and you could just glance at everything and pick what you wanted to learn more about.
Now it is not.
It's exactly like buying music - I have lots of friends who buy iOS apps, but no two of us have the same taste in apps, so everybody ends up browsing for themselves.
I'm trying to remember the last app I download(let alone purchased) by browsing through the top whatever in the app store. I think it was the flashlight app I got when I first bought my iPhone.
Now, I don't even bother with trying to browse apps. If I'm going to buy an app on either iTunes or Google Play, I'm searching for the specific one I want.
In many ways it is a parallel with Maps. Google has great search and great maps. Apple has bad search and now less-than-stellar maps. Trend?
Searching for USA travel guides brings in french travel guides, spanish travel guides, and london maps.
I have no idea why they haven't replaced whatever they're doing with: <search> site:play.google.com
Then they would just need to resolve apps the way the Play Store already does when presented with a URL and tack on any appropriate filtering (country-level, carrier-level. etc.). This has been a problem for a long time (my standard suggestion used to include "site:market.android.com"). And Google has done a lot with the Play Store app in the interim, so there must be some constraint I'm missing. I just can't see what it is.
All the changes are worse for indie developers.
The changes also favor raw app download count. This means that free or freemium apps rank higher. This isn't good for quality apps which are paid purchases but have fewer downloads compared to a mediocre quality but free app.
I want things back the way they were or at the very least, give apps with high star ratings with x amount of ratings a bigger influence in search results.
Hopefully Apple will see the app download statistics and see that that they are top heavy. The long tail is gone which hurts the ecosystem. Then they will question what went wrong and make some positive adjustments. That's what I'm hoping.
Also, in the previous system you could've positioned for a term completely unrelated to your app (e.g. you have a weight tracker, and you position for celebrity phrases because they're more popular). My guess is they try to stop that.
Oh, and even in the past it wasn't just popularity that guided the results. We did a detailed analysis of this ( techcrunch.com/2012/03/12/appcod-es-launches-app-store-prediction-tool-tells-developers-which-keywords-work/ )
The card view is slow, and my App Store crashed once I reached search result #100 (I was searching for my own app). I'm on a 4S, which should be albe to handle the load.
They did introduce the "Related" tab within an apps page, but I'm curious to see how that affects sales after a few weeks.
- browsing fewer apps, with users looking closer at each of them;
- screenshot of the app, you buy the app, not the icon and title;
- shorter title, less stuffed with keywords [good apps often have short names: Skype, Spotify, Instagram, Twitter].
I think this is a good thing, the app store has been too much about churning out low-quality apps.
I think you mean 'well-recognized brands have short names'. If you're trying to discover a new Twitter client, it might help for them to have their name, and 'Twitter', in the title. The goal with search isn't to deliver the user to exactly the app they already know they want, but to display apps they might want. Discovery is really hard given one screenshot and 7 characters.
It's a lists app but I want it to be the best damn lists app. It is particularly designed for repeated use lists like packing and shopping. All free at the moment but some in-app purchases will be coming soon although existing users won't lose any features.
Anyway I like the "See all" view (but I haven't used it from day one, I don't know way but it didn't catch my attention). Finally Apple has implemented infinite scroll. I found myself more inclined to continue to scroll the list part application #20.
On the old App Store you had to tap the "show 20 more" cell. For me It's a sort of psychological barrier. It's like saying "there are more apps, I don't show them to you cause they are not very good". I don't know if I explained it well.
The long term and bigger picture impact of those decisions on Apple I guess we will have to wait and see.
I kinda feel sad about all the "What would Steve do. He'd do exactly as I want" I constantly see. If memory doesn't fool me, Final Cut Pro X was panned by users, while Steve Jobs was at the helm. The only difference now it seems there is no RDF deployed.
With only 3 days of sales data since the iOS 6 launch (according to iTunes Connect Mobile) how are any of you able to say for sure one way or the other that the discovery is actually worse?
Here are my sales: https://twitter.com/tsteil/status/251273647262691328/photo/1...
The past 3 days I've only had 1 sale per day. The last time I had 1 sale per day for 3 days was back in May.
My other app: https://twitter.com/tsteil/status/251275489241624577/photo/1...
Only 2 sales this week (Sep 17 - Sep 23). In the past 26 weeks there have only been 2 weeks where I had 2 or less sales.
So, both of my apps have seen their sales go down but that is with only 3 days worth of sales data.
(fwiw I made these 2 apps in my spare time over 3 years ago and haven't updated them since)
The 'new' section for each category seems to be previous 'new and noteworthy' titles for that category.
This would all be a good thing except for the single-card layout on the smaller devices.
Throw in how they added responding to comments, but only by an elite few with special marks by their names that aren't earned by numbers, and there you go, it's a pretty harsh world for the small guys.
My app sales seem to be unchanged. In fact, my free version downloads have actually gone up since the iOS 6 release.
Another person is reporting their downloads also unchanged, "My App Store experiment is still ticking along with no big reduction in its modest number of daily downloads".
I guess that explains why they picked such an odd name for a twitter clone!