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It would be really nice if they laid out how far they are on the road to making this 3D printer into an actual product.

When you pre-order something the money that you spend should go to manufacturing, the bill of materials, shipping, handling, warranty and so on. It should definitely not go into product development and process development. The reason for that is that those are very long phases with plenty of opportunity for trouble which may cause delays, price increases, large changes to the product and even aborted runs.

Pre-ordering a device from a company without a history of shipping product is a risky business.

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