>>WTF ? I have never heard 10gen say anything remotely like this.
From the "Ease of use" section of their Philosophy page http://www.mongodb.org/display/DOCS/Philosophy,
This means that MongoDB works right out of the box, and you can dive right into developing your application, instead of spending a lot of time fine-tuning obscure database configurations.
Do you need a DBA to get MySQL running ? No. Oracle ? No. SQL Server ? No. That's all it means. Normal people understand that there is a difference between getting something running and deploying it into production.