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By my lights, the most effective application of "video tutorials" is not as tutorials at all, but rather as marketing tools, and that's not necessarily a bad thing. In the best cases, watching a mercifully-brief video "tutorial" gives me a sense of what it actually looks like and feels like to use some tool/framework/language/whatever. That helps me decide whether it's something I want to dig into deeper (say, by using ACTUAL tutorials, reading docs, etc.), or whether it's something I can safely ignore.

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