|Seriously - to all you budding video stars out there with the video tutorials on how to use your product:|
- I can read faster than you can talk.
- I need information, not personality.
By the time you've finished introducing yourself, I'm already frustrated. The online video medium may be great for bloggers, but when I'm seeking information, everything else is a distraction.
The use of text to provide information has two main advantages (that I can think of right away):
1. It's silent - no extraneous noise to disturb others.
2. It's repeatable - no need to scrub back and forth to absorb something that may not have been clear the first time.
The first time I can remember being subjected to a video tutorial was for Rails documentation, which apparently decided to eschew text for some over-produced video introduction. I'm probably not the typical user, but that one omission has pretty much put me off of Rails since the beginning.
The most recent offender is Apple, with some demo video on setting up an iTunes account (w/o credit card) which guarantees I have to give up 4-10 minutes of my life that I will never get back, without any guarantee of getting the information I need.
While I point out two examples, there are many, many more out there where video/animation/flashiness is the primary or only method of documentation. A tutorial video should always be a secondary method of providing information, never the first.
Really, it looks great: nice titles, expensive animation, very creative. Now, what are you trying to hide?
Remember: I can read faster than you can talk.