Author here. Continued Apollo's analysis from August. Data: US Census Bureau's Business Trends and Outlook Survey. It tracks AI usage across 1.2m US businesses every 2 weeks.
- Large enterprises (250+ employees) peaked at 13.4% in July 2025, dropped to 11.7%
- Every firm size category declined since July except smallest (1-4 employees)
- Smallest firms continued rising: 9.65% → 10.3%
- First sustained multi-month decline since tracking began Nov 2023
- Large enterprises (250+ employees) peaked at 13.4% in July 2025, dropped to 11.7% - Every firm size category declined since July except smallest (1-4 employees) - Smallest firms continued rising: 9.65% → 10.3% - First sustained multi-month decline since tracking began Nov 2023
OG research: https://www.apolloacademy.com/ai-adoption-rate-trending-down...
Why do you think this is?