Personally, I don't really care about people making knockoff Mondaine watches, I just find this funny and feel it is that peculiar form of justice that is generally known as "live by the sword, die by the sword".
Is like cannibals being left to their own devices till they get bored and eat each other.
I'd go so far as to say that phones compete with watches and physical clocks. I personally can't stand to wear a watch, and I almost always have an electronic device on my person. I don't even own a traditional clock anymore.