It's not. Saying that everyone should murder (all the time), and not doing it, would be hypocrisy.
But yeah, you're right. People would probably be distracted by the whole "murder" thing.
Even if there's no consensus on whether some beliefs are good or bad, such as in politics, doesn't hypocrisy show some sort of "character flaw" in the perpetrator? It's dishonest to push views you don't hold yourself, or rules you don't even try to live by.