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I think it was the MobileMe team he humiliated and necked out of the door. Part of Apple lore.

Now everybody knows that Apple's history with cloud-based initiatives have been less than stellar, and no time was that more clear than during Apple's klunky MobileMe rollout a few years ago. Server down time and extremely slow loading times had many wondering how Apple let a product that seemed beta at best roll out to the masses - for a $99 fee no less.

The MobileMe fiasco was of course not lost on Steve Jobs who reportedly told members of the MobileMe team that they "should hate each other for having let each other down."

At one point, Jobs asked his team what MobileMe was supposed to do. Upon receiving an answer he quickly fired back, "So why the f doesn’t it do that?" Jobs even invoked the name of trusty ally Walt Mossberg - who was critical of MobileMe - to drive home the point that the MobileMe rollout was a flop.

"Mossberg," Jobs said, "our friend, is no longer writing good things about us.

Source: http://www.networkworld.com/community/blog/steve-jobs-mobile...

I know many people who were and are on that team, and am well familiar with the described meeting. That meeting doesn't change the fact that Apple shipped MobileMe while SJ was CEO. It was a bad product that had a horrendous launch; SJ could have delayed the launch or killed the product, but didn't.

Jobs was a marvelous CEO, but Apple made many missteps – some larger than the current uproar over iOS 6 maps app – while he led the company. Without having personally knew the man, one cannot claim what SJ would have done in this situation. Plain and simple.

The one big difference here though is that it's very hard to tell if a cloud service is ready before you subject it to real traffic.

A lot of the problems people are having with maps seem glaringly obvious and a lot of developers were raising red flags on this during the iOS 6 beta.

At least MobileMe didn't replace some other awesome cloud functionality.

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