I'm surprised by how poor this Nokia comparison is. Maybe it highlights the difference of that company vs Apple or Google.
The post focuses on the reach of their maps by showing lots of numbers in a comparison. They would better demonstrate their point with side by side pictures, like the ones from OP of this thread.
Personally, I wonder about the reach of this marketing angle. I take 2 international trips per year. I'm in the same city 330+ days/year. I don't care if the maps work in Columbia or South Africa. I just want it to work well where I live!