The post focuses on the reach of their maps by showing lots of numbers in a comparison. They would better demonstrate their point with side by side pictures, like the ones from OP of this thread.
Personally, I wonder about the reach of this marketing angle. I take 2 international trips per year. I'm in the same city 330+ days/year. I don't care if the maps work in Columbia or South Africa. I just want it to work well where I live!
So do people in Columbia and South Africa. :)
I'm also in the same city for the vast majority of the year, but I already know how to get from home to work and back.