Apple and Google had an agreement in place. It was apple that chose not to continue this agreement. Speculation: I find it hard to believe from a business perspective that Google would want to do anything to harm this relationship as the map and map search provider on the ios platform. Being the default service for maps on ios is a win for google. Even if they release an app at this point, they aren't the default which is a step backwards.
There is no way that it was a unilateral decision by either company. Clearly there was some offer (e.g. more money, dropping patent lawsuits against Android) that Google would have been happy with. Or some terms that Apple would have been happy with (e.g. lower cost, access to more API features). It's not either party's fault alone that they couldn't agree about the terms.
this would be the worst strategy ever. So instead of becoming the major search for web and places/location on what would be close to 90% of the worlds smart phones, they instead would give up all the data and being the default search on the ios platform. Theres no way people are going to abandon ios over a sub par maps app.
It was apple that chose not to continue this agreement.
Do you have evidence of this? I find the history of this fascinating and have my own theories (that I've posted elsewhere), but this is a pretty definitive statement that isn't the way I imagined things going down.
from a business standpoint. Google would be the #1 search for browser and places/location on the top two mobile platforms globally equaling to over 90% of the smartphone searches. What possible reason would there be for google to not want to be the default places/location search on the ios platform ?
correct it is speculation, but from a business perspective I wouldn't see it as beneficial for Google for them to not allow apple (at one time the most popular smart phone worldwide) additional features upon request. Googles bread and butter is search and data collection. But yes there could possibly be a reason.