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http://en.wikipedia.org/wiki/Robert_Cialdini#6_key_principle...

See: "Commitment and Consistency"




Scott Adams (of Dilbert), also inspired by Cialdini, found an excellent use for the consistency principle. See [0] (text possibly nsfw)

[0] http://dilbertblog.typepad.com/the_dilbert_blog/2007/03/toda...

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