I really love the basic concept of wanting to reign in challenging, complex, "fringe" ideas and bind them to the public interest. This is such a simple and fundamental idea that, while manifested to some extent in popular science, is often done inadequately, overly sensationally or both.
All of Michio Kaku's physics books are pretty solid, even if there's a bit of overlap among them. "Physics of the Future," for instance, is a decent examination of what he believes will actually be realized in 10, 20, 100, 1000, etc., years. It's a good companion piece to "Impossible."
A minor thing, but using Star Wars motif at the end in movie about Star Trek kind of surprised me.
This is probably closer to the core intent of kickstarter than all the get-a-gizmo projects.
Yes, explains what needs to be done in the video:
1. Visit colleagues to get more material
2. Commission graphics and artwork
3. Prepare a good book proposal for publishers
 not FaceTime
Anyway, I'd recommend the already published http://www.amazon.com/Physics-Star-Trek-Lawrence-Krauss/dp/0... for anyone interested in both topics.
Edit: It sounds like a really interesting subject, I hope he succeeds as I'd love to read it.
I swear I've heard that music in star trek!
It would be nice if he could offer up a copy of the existing graduate level text as a reward, but the publisher's list price is $100+ and there's probably not much room for him to move inside that.