Hacker Newsnew | comments | show | ask | jobs | submit login

1. How many people might notice, but think that the mistake was theirs, and even argue for the opposite of their position in order to save face?

2. How many of these people hold staunch views on the questions asked? E.g. would this have the same effect on a extremist skinhead as it would on the average college student?




> 1. How many people might notice, but think that the mistake was theirs, and even argue for the opposite of their position in order to save face?

Probably most of them. This mechanism has been described by Cialdini as "Commitment and Consistency". Marketers abuse this in a clever way by ramping up commitment. If you answer a bunch of seemingly innocent questions to make you look good ("I often go see opera"), you have made a small commitment. Then it can be leveraged to sell you an expensive opera discount card ("For a person who visits opera so often, it would be irrational to turn the offer down".)

-----




Applications are open for YC Winter 2016

Guidelines | FAQ | Support | API | Security | Lists | Bookmarklet | DMCA | Apply to YC | Contact

Search: