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This was one move by Twitter that I still can't wrap my head around. That was some prime real-estate Twitter had on LinkedIn, advertising the service in a way that few paid placements could match. It's not like I'm going to go to LinkedIn to follow anyone's Twitter activity on a regular basis; it's just publicity for the Twitter feed's existence and substance, so I know to follow them in a real Twitter client.

Twitter wants to "own" the consumer end of the experience so they can monetize it with display ads.

If you watch over the past six months, they've actively encouraged third-party publishers so businesses get more invested in twitter, while simultaneously discouraging third-party consumer-focused clients.

LinkedIn seems like more of a publisher than a Twitter client, since the content is promoted to non-Twitter-users. If anything, I would think having 'teaser' content on publisher sites linking back to full content on Twitter would work to Twitter's advantage.

Forgive me, but how exactly do you "teaser" 140 characters? Or am I misunderstanding and you are more meaning they show a few of the users tweets so you know kind of what they talk about.

I don't spend much time on any of the social sites so I am not familiar what was pulled, this just happened to stick out to me.

From what I've gathered, Twitter would be upset that LinkedIn doesn't support "expanded Tweets" (so you can preview images and links), among other features. If the features make the experience nicer, then wouldn't that be one more reason to follow the link to twitter.com? Having the full feature set on LinkedIn would decrease Twitter's traffic. Not to mention that they're asking LinkedIn to make their interface more complex, which LinkedIn is right to reject.

"You need to be able to see expanded Tweets and other features that make Twitter more engaging and easier to use."

-Michael Sippey, Consumer Product Lead, Twitter



Expanded Tweet support is such an over-ask on Twitter's part. Even FB doesn't force extraneous metadata onto sites using their commenting facility.

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