Anything that claims there are only X ways of doing something will always have somebody come along and +1 it with a new approach.
I'd also say that anybody setting out to make a 100m company is somebody who has already made a sucessful company already. But software is the new music thesedays as how whats the most a single application has sold for compared to what the best single song has made and I'm thinking Instagram even compared to tbe beatles on a app compared to one of there great songs will still win.
I will also correct the title for programmers and say:
"There are only 10 ways to build a $100m business, FF if you include exceptions"