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Probably they are employing rage marketing? I used to follow this hotel in Ireland, I think, that used to post very aggressive comments against the reviews. It became a thing and people used to stay there just for it. I think there is a TV series recently in the same vein.


Take a look at Ryanair’s X profile. There’s gold over there.


damn - they are brutal and fun! they have already won me as a customer.




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