Writers move to sites like Substack (or 15 years ago blogspot) funded by other people's money like a software developer gets into an AI startup (or 5 years ago crypto). You can make bank in the short term even if you should know it will not last. Substack subsidizes individual creators and markets their blog as cooler than old blogs, Google subsidized web ads and upranked blogs in search results. Yes, it is no fun if you like stability, and its not a game I play.