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This AirBNB Mixergy interview is a must-watch - they explain how they hacked their way onto top news sites like CNN & NYTimes (start watching at 31 minutes in):

http://mixergy.com/airbnb-chesky-gebbia/

They explain how to get press coverage using the "pyramid" method: start at the bottom, with small bloggers in your space. Email them, ask them to cover you. Then move up the chain. At the top of the chain are the big media people like NYTimes, CNN, etc.




good share

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