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The key thing which helped me reach bloggers was understanding that they're not interested in covering my start-up, but in getting more people to read their blog. Give them all the materials they need to write a good post - great story, something personal, good images, video, and you have a much better chance to get covered. Good materials helped me increase my success rate by about 5X. Even though most of your future users will not come from TC or RWW, it builds your company resume. It's much easier to approach medium-small blogs with a TC/RWW reference, than the other way around. It also helps when raising (more) money.

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