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I've heard[0] that ‘big’ camera makes like Canon or Nikon regularly advertise their products using photos made with completely different equipment. It would be more surprising if Nokia used actual photos made with Lumia in promotion materials, I guess.

[0] http://www.kenrockwell.com/nikon/d3/h3d-1.htm: “For those of us in the press (Ken), we laughed when we looked at the EXIF data of Nikon's PR photos of the D3. They were shot in a studio, so of course Nikon had them shot with an appropriate camera: a $30,000 Phase One P45 back.” Anecdotal evidence, but I'm unable to find another source, so take it with a grain of salt.

Let's be careful about what we're talking about here. If the pictures are of the actual camera and are about showing the physical product then they're no doubt often shot in a studio with a proper studio camera. That's (probably) what Ken is talking about and there is nothing underhand about that.

If on the other hand the pictures are about showing what kind of results the camera can produce then I very much doubt they'd risk faking it by using a different camera.

But Nokia are talking about the kind of results you will get from the phone right. So it can just be a simulation of the result.

If they had to go out of their way to 'simulate' their own products results, it makes you wonder what kind of a result the average consumer can expect.

Rockwell is a noted self-publicist with a politician's reputation for truth and accuracy. Nikon can take their PR shots with whatever is best, should P&S publicity shots be taken with that P&S model? Of course not. If on the other they take photos with professional equipment and claim or imply that it was taken with a mobile phone then that is deceitful.

Yes, I probably had confused shots of the camera vs. shots made with the camera. This was ignorant of me.

Though will we consider a deceit if the camera used is the same P&S model, but lighting is set up? And then there's extensive post-processing, which is possible and may alter shots significantly.

What are you talking about?

I wonder what the manufacturers of the P45 use to take their fake pictures =)

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