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Vapid nonsense that doesn't hold up to scrutiny. A well placed synonym can do wonders for a piece of text, making it a pleasure to read and sharper than a razors edge. I'll take my highfalutin words over the soulless all-inclusive drivel that's infested ad-copy since the likes of David Ogilvy got their sweaty mitts on it.

Also, I don't know what the work ethic was like in 1982, but in 2012, if you want something done make damn sure you've got a paper trail.

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