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reddit gold may never have worked if it was sold without understanding that reddit was in trouble and couldn't grow without the support of it's users. If it had been an out of the blue proposal to slap charges for features then people might have kicked up a fuss.

Another theory was that the owners (Conde Nast?) were very old media and used to thinking of magazine subscriptions. So they invented subscriptions for reddit, to show that, yes even by magazine standards, reddit is a good business.

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