Copy the competition, just don't plagiarize the competition.
Competition means there are customers who think X is worth paying money for. Competition means there are customers who already think X is the solution to their problem.
But design your own solution. Do your own research. Figure out how the competition is letting down specific segments of the market, why people are still arguing about which solution is the best X for Y. Figure out how your target customers are different, then build something that does a better job of satisfying their needs.
Competition means there are customers who think X is worth paying money for. Competition means there are customers who already think X is the solution to their problem.
But design your own solution. Do your own research. Figure out how the competition is letting down specific segments of the market, why people are still arguing about which solution is the best X for Y. Figure out how your target customers are different, then build something that does a better job of satisfying their needs.