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Kind of like spam? I doubt anyone would send 411 scam emails or sketchy pharmacy ads if no one ever fell for them or bought pills.

I'd say it's still a couple rungs above spam: you're still making something people want. I don't think anyone actually wants to be defrauded. (you could bring up honey pots by law enforcement, but I don't think they're the inteded market for scammers) In fact, if the outcome was desired by all involved parties, you couldn't call it fraud.

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