I built a SaaS in the video space. We are doing everything that makes it a great product. For example, storage, encoding, processing, minor transformation, sharing. The only thing I see that we haven't done yet is full scale editing, auto posting to social.
I posted to all channels (except HN) yet I don't see much demand. We clearly see how businesses, small and large, could benefit from our SaaS saving their staff at least 10 hours for real. Our initial testing shows it works great.
Is there slump in SaaS selling or are we doing something wrong. I am pretty sure it is the later.
Why businesses, especially marketing/sales leaders or product managers, won't show interest in our SaaS. My competition research shows they are growing fast.
Yet, I can't get anyone to use it for free when we clearly add more value for 1:1 feature comparision.
Am I missing something? Has all marketing changed to paid campaigns on Google or Influencer marketing on X, TikTok? We don't have a big (or even medium size) budget.
How do I sell my SaaS to SMBs and large corporations when they don't even reply.
If that's your target, then you might possibly be operating under at least a few wrong assumptions.
As they say, you always want to sell to stakeholders. In large orgs, most people you can talk to just earn a salary. If you're selling time, money, or savings for the org, they're rarely interested. What usually holds their attention are magicians that offer to make their problems disappear.
You're trying to sell a DIY kit to companies where, past a certain size, the type of competency required becomes a rare commodity in-house (regardless of how ridiculously simple the solution). So they typically avoid upgrading themselves into new problems. Integrating a SaaS is always a new problem.
In addition to selling the tools to solve their problems, can you also offer to sell the service that makes them go away? Can you be the magician that makes entire problems disappear? What if you told them you'll take them away for a fee, could that get their attention? Try it and see if it at least gets the conversation going. If it does, you can lay out a price table where you charge a premium to hire a few people to work on it with your own tools.
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