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> Also, you're going to eventually need to take a very small cut of the donations to pay living expenses for your volunteers. 100% to the patient sounds great, but for my donation, I'd prefer to know that there is someone dedicated full-time to the cause and overseeing the process, and receiving a reasonable salary for it. Of course, be 100% transparent about those salaries as well.

This might also be accomplished with a "tipping" model. Always advertise the full 100%, but when they go to "checkout", give them the option of tipping the organization. Make a default recommendation of, say, 10%, but let them pick their own tip amount as well.

It would be interesting to see what the average tip amount would be here.




We are definitely considering experimenting with a donation "tip" feature. Based on our research, the average tip on peer-to-peer giving and lending platforms is about 5% of the total donation amount for a first time donation, and virtually nothing for recurring donations (people usually only tip once). It's not enough to run an organization on, but it's a great potential source of revenue to help cover some overhead costs.


Don't discount it. Your numbers are about right, but that can definitely be enough to run an organization. Kiva has about 80 full time staff and about 3/4s of their funding comes from lender tips.


This is great to know. We need to get on that feature ASAP!




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