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They could offer a subscription model, and then make it a monthly "game" of deciding where your money's going to go. Lots of people are willing to become sustaining members of charities.

Or, I'm a member of a meta-charity called Foundation Beyond Belief, in which my contribution is distributed to various nonreligious charities based on priorities I set (e.g. 25% of funds to environmental causes, 50% human rights, 25% poverty, or whatever). So for Watsi, maybe I could predefine, say, types of medical treatment, country/region, etc. and then the system heuristically determines where to disburse.

And now that I think about it, Kiva optionally does something similar, so that loan repayments don't just sit stagnant in people's accounts because they haven't gotten around to manually distributing them.

We (Kiva) are also adding monthly donation subscriptions as well, or at least I'm trying to this week for my innovation iteration project.

Is Kiva still growing? Haven't heard much about them recently.

Yep, still growing. In fact they have a pretty cool "free trial" program running right now, where you can assign the funds of a single large lender. (It's a little bit like matching, but you don't even need to put up anything to be matched)

Check it out: http://www.kiva.org/invitedby/giblfiz

Yeah! Kiva is rocking and rolling. We love them :)

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