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Also, the feedback cycle you have in place is also very exciting. I don't want to downplay what you are doing by likening it to gamification, but positive feedback is key for repeat donations.

From a consumer standpoint, my main qualms when it comes to donations are (1) Control over where my money is spent, and (2) Knowing that my money spent is being put to good use. You guys have the opportunity to knock both those problems out.

Agreed! The update loop is going to be really big for us. We are also considering some other features that would add to the gamification of the site (karma points for donating/sharing, becoming an ambassador for a particular profile, etc.) but those are still all in the brainstorming phase.

Like I said above, transparency is the single most important thing to us, and we spent more than a year establishing our partnerships. If you have any specific questions about transparency and accountability, I am more than happy to field them here. We also have a ton of info on our FAQ: http://watsi.org/faq

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