There's this website called MyFitnessPal.com. Has over a million uniques. Run by just 2 guys from their own house. No coverage in TC, VentureBeat, or any startup publications. Yet they probably get more visitors and more revenue (and less employees) than 99% of the startups covered.
Edit: A little coverage in VentureBeat http://venturebeat.com/2012/04/19/health-tracking-app-needto... I just had to check. :)
This model (free service/soft + hardware) reminds me of sports-tracker.com  (one of few sites I simply love). They service (app, site) is also free and they sell heart rate monitors.
With same model (do free service, sell hardware), there is one difference which is interesting. Sports-Tracker sells their own hardware, MyFitnessPal just resells Fitbit.
Added: I just hope they (MyFitnessPal) do not sell their databases.
Figuring out what makes that happen is the magic key to plentiful riches, not so much tech-industry blogs. Of course, positive coverage in the tech press is unlikely to hurt.
Dietician : Nutritionist :: Dentist : Tooth-i-ologist.
I'm not sure this qualifies Nutritionists as "real" for any value of real I personally care about ... then again I haven't clicked, because I don't really want to know about people who'll likely all hate me for eating too much steak ;)
However it 'exists' and is true as much as Astrology and Creationism.
That being said, all things being equal, I'd take a brilliant dietician (who has been trained in the whole system and science), over a brilliant nutritionist (who might only be great programming in one or two languages).
No 'self taught programmers' use their own "base 3 logic system" fighting against the "base 2 conspiracy".
Some of the things nutritionists believe are at odds with basic science, e.g. nutritionists who think you should eat green veg because the chlorophyll will oxygenate your blood... ignoring the fact that chlorophyll works in the presence of light, and there is no light inside your body...
Let's be clear here, Nutritionism is up there with Astrology, Creationism, Flat Earth Theory, Crystal Healing, and the Magic Power of the Stars to Heal You.
A Fitness Trainer is not a good analogy either, because you can't stay in business long as a fitness trainer if you have no idea of the basics of fitness or anatomy. E.g. a fitness trainer who said that you breath through your feet, so you should wear sandals when running knows as much about biology as a nutritionist who thinks chlorophyll can oxygenate your blood. However the magic super food nutritionist had a prime time TV show! High ranking, popular nutritionists can believe things that are nonsense, what hope do you have about a local nutritionist?
And dietician's pushed the traditional food pyramid for years, which many current dietician's find fault with, years after nutritionist's pointed out the same thing.
I've met successful doctors, lawyers, trainers, etc., that believe in crazy wild theories that have no basis in anything other than what they want to believe. Success amazingly often has very little to do with if people are right or wrong (I'm sure there are some very wealthy astrologers out there).
By your theory, it doesn't matter which doctor you pick, they are all trained physicians, so they all believe the exact same thing. Need a psychologist, just read Dr. Phil's book, he's board certified. Or don't agree with Dr. Phil, then all psychologist's are bad.
I get what you are saying, but formal education only tends to weed out the absolute nutjobs.
Just look at Dr. Oz or Charles Poliquin. Completely crazy.
TLDR: Ask for proof. From my experience you overestimate the impact of formal education.
Made me want to blog about it.
Thus improved access to tech blogs can be considered one of the benefits of having well-connected investors.