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"A site that pulls in a decent income via advertising is really just a lifestyle business with little chance of scaling"

Would that make facebook & google the grand daddies of all lifestyle businesses?

No, because they have successfully demonstrated that they don't have "little chance of scaling"

That that also means Quora, Yahoo, and WebMD are also lifestyle businesses. All rely on advertising. Heck, all are glorified blogs that depend on having as many pageviews as possible.

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