You usually have:
All-in-one analytics: Posthog, Matomo, UXWizz (I made it!)
Simple analytics: Plausible, Umami
Qualitative analytics (heatmaps/recordings): Hotjar, Clarity, FullStory, Mouseflow, LuckyOrange, etc.
I think Clarity also added more analytics features, but you're still sending all your data to Microsoft.
You usually have:
All-in-one analytics: Posthog, Matomo, UXWizz (I made it!)
Simple analytics: Plausible, Umami
Qualitative analytics (heatmaps/recordings): Hotjar, Clarity, FullStory, Mouseflow, LuckyOrange, etc.
I think Clarity also added more analytics features, but you're still sending all your data to Microsoft.