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So, should BufferBox pay 7-Eleven, or should the money transfer in the other direction? On one hand, the BufferBox takes up valuable floorspace, especially in the urban markets most likely to be BufferBox's bread and butter. On the other hand, effectively guaranteeing 20+ people walking through the front doors of a store every day certainly has value. What percentage of people receiving packages will realize while walking past the refrigerator case that they have no beer in their fridge?

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